Browse resources listed here to help you estimate your product’s market size. To recommend other resources for this page, please fill out Feedback and Recommendations form.
Accurately defining your startup’s market takes time and often requires access to market reports/data, which can be costly. Accessing data and market analysis is also possible through university/lab library access, the technology transfer office, and/or through accelerator/incubator programs. Once this information is collected, effectively communicating this information to various stakeholders is equally as important. The following list of resources are intended to help with this process, helping you to define your market both from the bottom up and top down. Our team will continue updating this page as we discover new resources.
| Resource | Description | Price Model | Link |
|---|---|---|---|
| SpectUp | Educational overview of SAM/TAM/SOM and how to size your market. | Free | https://www.spectup.com/resource-hub/tam-som-sam |
| Visible VC | Educational overview of bottom-up market sizing. What is is and how to do it. | Free | https://visible.vc/blog/bottom-up-market-sizing/ |
| Pear VC | Educational market sizing guide. | Free | https://pear.vc/market-sizing-guide/ |
| Resource | Description | Price Model | Link |
|---|---|---|---|
| CB Insights | Market analysis platform. Compare and contrast strengths, weaknesses, likelihood of success, management quality, customer relationships, revenue growth, and more. | Free trial, paid | https://www.cbinsights.com/ |
| Pitchbook | Robust private and public market datasets. Incubators/accelerators often have licenses that they can share with you. | Free trial, paid | https://pitchbook.com/ |
| Statista | Insights across 170 industries and 150+ countries. Market, industry, and country statistics, studies and infographics. | Paid | https://www.statista.com/ |
| BCCResearch | Specialized market research reports covering healthcare, science, and technology sectors. | Paid | https://www.bccresearch.com/ |
| EIU Viewpoint | Reports on politics, economics and market-moving topics including macroeconomic data for nearly 200 countries. | Paid | https://www.eiu.com/n/solutions/viewpoint/ |
| Fortune Business Insights | Market research reports across all energy sectors. | Paid | https://www.fortunebusinessinsights.com/energy-and-power-industry |
| Persistence Market Research | Market research reports across all energy sectors. | Paid | https://www.persistencemarketresearch.com/market-research-report/energy.asp |
| Resource | Description | Price Model | Link |
|---|---|---|---|
| CRANE Tool | Free, open-source, GHG and climate impact tool. Used by Third Derivative, Breakthrough, Activate. | Free | https://www.cranetool.org/ |
| Forecastr | Out-of-the-box financial analysis function. Allows you to hire an analyst to do market research for your company. | Paid | https://www.forecastr.co/ |
| Resource | Description | Price Model | Link |
|---|---|---|---|
| Department of Energy | List of resources/trainings on techno-economic analysis and life cycle assessments. Includes information on DOE’s TECHTEST tool. | Free | https://www.energy.gov/eere/iedo/life-cycle-assessment-and-techno-economic-analysis-training |
| US Energy Information Administration | The Annual Energy Outlook 2025 (AEO2025) explores potential long-term energy trends in the United States. | Free | https://www.eia.gov/outlooks/aeo/ |
| US International Trade Administration | Our energy specialists on-the-ground in overseas markets prepare short, concise market intelligence reports so that you can learn about your product’s potential in a given market, the market’s business practices, and best prospects for success. | Free | https://www.trade.gov/trade-search?q=energy |
| US Bureau of Labor Statistics | Numerous data tools and publications for US industry analysis by region/state/areas | Free | https://www.bls.gov/ |